Mar 01 2010
Austin Sets Its Sights on Facebook Expansion
The State of Texas is prepared to spend big money to lure social networking site Facebook to the Austin area. The $1.4 million incentive package is intended to make Austin even more attractive to Facebook, which has its main corporate headquarters in Palo Alto, California and has recently announced plans to open a national office outside the California area. The new office is expected to provide around 200 well-paying jobs in the sales, customer service and risk management fields, making it a valuable asset for the city Facebook selects. The incentive package offered by Texas will be funded by the Texas Enterprise Fund and is dependent on the city of Austin agreeing to ante up approximately $200,000 worth of local incentives; the proposed incentive plan will go before a public hearing on March 11, 2010.
Austin has long been considered one of the high-tech centers in the region, and the addition of a national Facebook office would add to the city’s well-deserved reputation. Chief Operating Officer of Facebook Sheryl Sandberg indicated that Austin was under serious consideration as a potential site for the office, stating “Austin, with its deep talent pool, would allow us to hire the high-caliber employees we need to properly serve the people, advertisers and developers that rely on our service.” Facebook currently has over 400 million active users, so its presence in Austin would be a high-profile addition to the city’s already vibrant high-tech industry scene.
This is not the first time a major online company has chosen Austin as a site for expansion; Google opened an office in Austin in 2008, but closed it along with several other offices worldwide soon after due to financial cutbacks throughout the company. While only twenty jobs were lost due to the closing, the Austin community felt the blow to its reputation as a high-tech hub. If Austin is able to snag the Facebook office, the effects will be felt not only economically but also psychologically throughout the region.
Facebook’s interest in opening an Austin office follows on the heels of recent announcements by LegalZoom and Pioneer Surgical Technology to open offices in Austin; LegalZoom’s new expansion is expected to bring around 600 jobs to Austin in the next few years, while Pioneer Surgical’s new office will employ around 30 people when it opens in the second quarter of this year. These acquisitions are expected to boost the local economy still further in the latter part of 2010.
